So the pressure of having your posts go live the moment your audience is most active has been lifted. Schedule your Instagram posts to publish at peak times automatically with Later , for free! No early morning logins required! Another factor that can have an impact on the average best time to post on Instagram is location.
Different regions have different audience behaviors, and can be heavily impacted by time zone overlaps. For example, New York is 3 hours ahead of California — but accounts based in New York will likely still have followers spread across both regions. By doing this, you can actually hack the algorithm to increase your reach and get more likes and followers!
Looking for more tips on how to hack the elusive Instagram algorithm? Check out our recent blog post: 8 Ways to Cheat the Instagram Algorithm. Here are a few tools and features that can help you discover your personal best times to post on Instagram:. Instagram Insights can be used to find when the majority of your followers are located and when they are most active.
Manually track when you post on Instagram and how your posts perform over time using a spreadsheet. If you want to skip the experiments and get right to the good data, Later does all the hard work for you! Upgrade now to find the best days and times to post on Instagram for maximum engagement. Here, you can track similar insights about your followers, including their age, gender, location, languages, and more. In your spreadsheet, track how many likes and comments each post receives, along with the date and time that you posted them.
Considering how much LinkedIn content is centered around professional thought leadership and career growth, it makes sense that a majority of audiences are getting the most out of this content during their working day. In addition to being an important target for employee advocacy campaigns and recruiting, LinkedIn is becoming equally important for a wide range of content creation. While the platform is an obvious match for B2B strategy, any brand can utilize LinkedIn marketing best practices and highlight wins as a company and culture.
Still, as brands continue to feel the impact of an unprecedented and transformational year for digital media, there are new ways to innovate emerging all the time. While posting at peak engagement times is a go-to strategy, a detailed analysis of your audience might reveal less busy times where your specific audience is active, but competitors are not.
ViralPost algorithmically determines the results for our Optimal Send Times feature, a publishing option on our Professional and Advanced plans. With Optimal Send Times, the specific times that your own audience engages the most are identified based on your publishing history. ViralPost also continually updates and refines to save you time from doing repeated analyses yourself.
Start your free Sprout trial. You can use this data similarly to our global engagement findings to get more specific insights on how audiences are engaging with different types of brands. For these findings, we focused on data from Facebook, Instagram and Twitter where enough data was available to provide a useful and accurate picture of engagement by industry.
Healthcare services and institutions faced an overwhelming challenge in to respond to global audiences that were constantly trying to make sense of new information and adjust to lifestyle changes from quarantine measures.
While some networks such as Instagram appeared to receive infrequent engagement in this industry in our data, we saw much more consistent engagement for as at-home audiences relied on online sources to stay up to date and find answers to their questions about the COVID pandemic. Educating and informing audiences effectively is likely to continue to be a key priority for a successful healthcare social media strategy on any platform.
Twitter and Instagram were extremely consistent when it comes to engagement in the media industry. With relatively high engagement times going around the clock relative to US central time , the global audience for media such as news and entertainment was clear.
While Facebook also has a large global audience, engagement on media industry accounts was specifically high in the US morning, perhaps reflecting a tendency for audiences to habitually check in for a longer, single period of time during the day versus quick visits throughout the day.
On any platform, balancing timely reporting and accurate information is more important than ever, given the continued scrutiny social platforms are under as both a powerful source of immediate updates and a potential risk for misinformation. Media brands and journalists on social should be highly conscious of the best practices for each platform and cultivate overall digital literacy to best serve their audiences. For education, Twitter and Facebook were highly consistent with opportunities for engagement throughout the day and into evening hours.
A social marketing strategy for education needs to fulfill multiple functions, from attracting prospective students to keeping current students and alumni up to date. Many schools will need to manage multiple social accounts per platform to meet these needs and effectively target these distinct audiences at the right times. All three platforms we reviewed for nonprofit social media accounts showed strong engagement during the typical US workday hours.
It was almost a challenge to find distinct peak times within the relatively solid block of engagement occurring from around 8 a. Determine what to post on each social network to effectively get your message out and give your audience a reason to keep up with you across your entire social presence.
In , restaurants had to pivot from the social media-ready dine in experience to supporting increased take out and delivery volume, plus communicating with their clientele about changes to service and menus. Despite these changes, Instagram was still highly active for the restaurant space with solid periods of engagement stretching from morning to evening.
Facebook and Twitter engagement were distributed more erratically across weekdays, but these platforms still offer ways to connect with different target audiences. For example, if most of your followers are in the Eastern Time Zone, post during prime Eastern hours. Instagram calculates this information based on the times when users are scrolling, liking, commenting, and messaging other accounts the most.
From there, you can scroll through different days and hours to see when your followers are most active. Use this to determine the best days and times to post. First, create a spreadsheet and record the number of likes and comments each post receives, along with the day and time you posted it.
While selecting a prime posting time can lead to increased exposure for your content, the most important metric is still value. Use the methods and suggestions mentioned in this guide, but always remember that the quality of your content is what matters most. Follow Backlight. Best times to post on Instagram The best times to post on Instagram vary from account to account.
Is there a prime time to post on Instagram? Tap the icon of your profile picture at the bottom-right of the page.
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